Skincare is far from a static, one-size-fits-all plan so it’s important to adapt your routine to your skin’s ever-changing needs as you age. The same harsh face wash and lightweight moisturiser from your high school days just isn’t going to cut it anymore.
Whether you’re in your 20s, 30s, 40s or 50s and beyond, read on to find out which products you should be reaching for each decade.
Unless you’re a true skin care maven, chances are that you may not have thought to include a serum in your daily beauty routine. Well I beg you to reconsider! Serums are the wunderkinds of the skincare world, and it’s time for you to get on board.