You are not alone in having no earthly idea what a serum is, let alone why you need one in your skincare routine! But, we are here to tell you that whatever your concern may be, there is a serum designed to target and help control it.
2017 was a transformative year for beauty, with so many exciting launches and brands that showed us the power of social media for brand-building. Meanwhile, the popularity of non-invasive skin procedures gained popularity (think derma rolling, micro needling) and a smattering of fantastic new technologies – many hailing from South Korea – earned our support.
2018 has a lot to live up to! Below, we outline five beauty movements set to transform your beauty regime in the new year.