2017 was a transformative year for beauty, with so many exciting launches and brands that showed us the power of social media for brand-building. Meanwhile, the popularity of non-invasive skin procedures gained popularity (think derma rolling, micro needling) and a smattering of fantastic new technologies – many hailing from South Korea – earned our support.
2018 has a lot to live up to! Below, we outline five beauty movements set to transform your beauty regime in the new year.
There are a lot of serum formulations on the market today that promise to fill in your lines and wrinkles. Some of course, better than others. Mostly, they do this by adding silicones to the serum. Silicone is often referred to on ingredient lists as Dimethicone. Lets be clear, Dimethicone is perfectly safe as an ingredient, in fact, I quite like it, as it gives your serum its silkiness, helping suspend other active ingredients in the product until released into your skin upon application. Dimethicone will also smooth and fill the surface of your skin making it appear less lined. Great!! I’m all for it!
But, here’s the thing. I prefer my serums to include other ingredients that do more than smooth and plump; I want my serums to contain meaningful active ingredients with the potential to change my skin for the better. Enter Vitamin B3.