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13 May

Estee Lauder: Revolutionary Skincare

estee lauder

Estée Lauder has just swept to victory by leading the game-changers with New Dimension skincare – the biggest launch for the US brand since 1982.

Call it clever marketing, call it clever science, call it what you will – even the cynics amongst us can’t ignore this innovative move from Estée Lauder, who with this range “hope to disrupt the industry” claims Jane Hertzmark Hudis, global brand president for the company.